Yeah really, where was the jawani
& where was the deewani? Another new movie I watched over the weekend and
again I am thinking how the media and press can influence people. I’ll not
stick to the regular story & analysis but also write on the marketing game.
So keep reading.
Can’t really evade this right? Though there
isn’t much still let me tell you the flow. Naina
Talwar (Deepika) is a medicine student who’s bored of her nerdy life and
wants to enjoy life (all of a sudden). She meets Aditi (Kalki) at a supermarket and gets to know about an imminent
trekking trip along with school buddies Bunny
(Ranbir) & Avi (Aditya Roy
Kapur). Naina all of a sudden is desperate
for this trip and lands up at the station to catch the train to Manali just
when the group is about to leave!! [Let’s not get into the detail of this
Naina falls in love with Bunny over the trip but Bunny doesn’t realize that nor has
similar feelings, he is more interested in his course abroad and settling
overseas than anything else. However, the four meet again after 8 years at Aditi’s marriage. What happens there, whether
people fall in love or not – its better you watch the movie. (Or don’t – better
log on to Gaana.com or other song portals and listen to the songs – that’s more
My Thoughts – (there isn’t much actually)
Characters go yo-yo with their thoughts;
Deppika’s character especially suddenly changes from this nerd to the super
cool gurl as she goes for trekking. And equally absurd is when she suddenly
gets into the micro hot pants for an impromptu holi in Manali!! And please all
studious people need not be in glasses!!!! Too much cliché in our films.
And how often do you think you
can log into MakemyTrip.com one night and go on a conducted group tour at the
last moment next morning and tell I can sleep on the floor!!! Or for that
matter you climb up on the highest mountain peak in like what - two minutes!! I
know it’s a movie but it’s insane!
Ranbir Kapoor is a good actor but
lately I have found his characters are little similar. You can get many
glimpses of Wake up Sid here. Kalki
Koechlin looks cute but both she & Aditya RK don’t have much role and are
okay in their part. I still didn’t figure out why & how Avi became the drunkard
man with unshaved beard who has lost everything.
It was nice to see Farooq Sheikh after a long
time. And yes Madhuri Dixit still looks beautiful and has an eternal grace.
Songs are good but story – a dud.
Now that there isn’t much for me
to analyze lets go to the game of marketing in “Bollywood movies” these days. You
make a swanky package with glossy teasers and sleek theatricals and release really
peppy songs which create an illusion – an illusion that at least this movie
will be good. And I fell prey to the same.
I was quite pleased with ‘Badtamese Dil’ when it was released on Gaana.com. And same was the
feeling with the other songs. The video of Badtamese
Dil was really nice and gave me an impression of a prom party of college
graduation day party rather than a pre-wedding cocktail party. The theatricals
were also smartly packaged which gave a very different impression. But in
reality it’s all an attempt to mask a dud story n a dud movie under all the
glitz and glamour. And you get the merchandize & outfits these days on
online websites to create the fashion excitement!
Ironically, you also find all
these movies getting good ratings and good reviews across all the leading news
dailies and channels. But why? I have stopped going through TOI ratings anyways
because I feel they are ‘tampered with’. But why is it with almost every other
leading news portals?
NDTV says – “Yeh Jawaani Hai
Deewani is a mix of Dil
Chahta Hai and Zindagi Na Milegi Dobara, with dollops of 3 Idiots thrown in for good measure”
(sic). Are we going to consider any movie with friends bonding over travel as
DCH or ZNMD??? And where the hell did these ‘dollops’ of 3 Idiots
came into this??
And I saw in today’s news that this movie
has crossed the 1 Billion Rupee mark!!! (This is from Reuters & not TOI –
you can read here). My question is HOW??? Yeah yeah of course – how can I not
see - it’s a big fat Karan Johar movie all
the gloss and glitz is bringing him the mullah.
Anyways I think I have already written a
lot. But I guess it’s better to watch a good movie little later after knowing
the truth than watching these brand new releases.
To all those who are going to watch it – I salute
you - you are brave. And all those like me I can empathize with you – take some
tissues from me…. And all those who liked and gave the movie a 4 star rating –
FACEPALM….. no….. DOUBLE FACEPALM.
P.S. - Gaana.com has nothing to do with post, I just happen to log into this site often. Thank God this post is not about anything Political - then I would have been accused of siding with the rival party!!! hahha
Labels: Ayaan Mukerji, Bollywood movie, Deepika Padukone, Karan Johar, movie review, Movies, Ranbir Kapoor, Yeh Jawaani Hai Deewani