The last World Cup match between
India and UAE was a little bore. It happens when you play with an associate
nation who is not as well accustomed or experienced with the game at this
international level. The result was written all over the face even before the
match started. It also happened to be the day of our Financial Budget
announcement and the man in the house for once was more interested in the
budget than the match! No amount of coaxing helped to change the challenge till
our Mr. Finance Minister finished with his speech.
Anyways more than the match
itself I was quite excited for the new Mauka TVC by Star Sports. Star Sports
has actually come up with a series of hilarious TVCs for the Cricket World Cup
2015. It just fuels the challenge of two of the rival teams India and Pakistan.
The first TVC became viral like wild fire within minutes of its airing. It has
got some 2.2 million views!! In case you are not aware Pakistan & India
have played 5 world cup matches till this 2015 one and India has emerged winner
in all the encounters. So this little guy in Karachi, Pakistan is waiting for
his chance to burst the crackers. This TVC is by far one of the best TVCs in
recent times. When you invest money on creativity and not on stars I think you
make great ads. Watch it here and enjoy.
Now Star Sports is continuing
with this TVC series for every match that India play. The best part is watching
the reactions of that Karachi lad turned uncle which you can see in the third
TVC. It’s now world vs India in the ICC world cup.
Watch the second and third TVC
The promos have been designed by
Bubblewrap Films and directed by Star Sports team members. I must say they know
the pulse of Indians specially incase of the India Pakistan match. Now during
this India UAE match I was more interested for their fourth installment than
the match itself. I am sure many were waiting for the TVC like me.
This one is for the match between
India and West Indies. But frankly it falls flat on its face. The expectation
from the channel and agency has been so much that this one feels so ordinary. The
delivery boy gets a package from Yep Me (who are official clothing sponsors of team
West Indies) and then he comes back and gives a packet of color to the
Pakistani uncle asking him to play Holi instead of waiting for his chance to
That punch and that fun element
is missing in this one. I am sure they have created a separate TVC for every
match and kept them ready to be released on time. They might not have thought
the #Mauka ads will become such a rage that a little dip in it will make. I’m
sure you’ll feel the same. Twitter was exploding with comments on this new TVC
the moment it was aired.
It’s time they revisit their
story board and bring up something new for the next match against Ireland. The
good thing is all league matches of India are at least a week apart, so you
have a lot of time Star Sports and Bubblewraps Films. Don’t disappoint us next